Appointments and projects are expected values and remain fractional; the calculation does not round them to whole jobs. Use rates measured over the same cohort and attribution period.
Planning estimate only, calculated locally in your browser. Verify figures with your accountant, lender, and actual records before making financial decisions.
Contractor field notes
Turn contractor leads into a revenue forecast
Lead volume alone does not predict sales. This calculator follows a lead through the appointment rate and the close rate, then multiplies expected projects by average project value. It is a planning forecast, not a promise of booked work.
With 100 leads, a 60% appointment rate, a 25% close rate, and a $20,000 average project value: 100 × 0.60 = 60 appointments; 60 × 0.25 = 15 expected projects; and 15 × $20,000 = $300,000 expected revenue for the period.
Common estimating pitfalls
01The close rate applies to appointments, not to all leads.
02Use leads, rates, and average project value from a consistent period and source.
Frequently asked questions
Can expected projects be a fractional number?
Yes. A forecast describes an expected value, not an actual count of signed contracts. Real project counts are whole numbers.
Is forecast revenue the same as profit?
No. Revenue does not subtract job costs, overhead, or marketing spending.
How can I improve the forecast?
Track lead quality, appointment completion, signed projects, and actual contract values. Update assumptions with your own observed conversion rates.
